Feb 27, 2012

Looking at your Wedding as a Brand

An interesting thought today is considering your Wedding as your very own brand.  As a graphic designer, event planner and marketer it's just part of my whole process.  If you're not use to this way of thinking, it's a great way to gather your thoughts into your personal style.

"There's so much wedding information floating around out there on the web, that it becomes hard to sift through everything." 

We get bombarded by color themes, cakes, flowers, etc.  How do you go picking out what you like?  And worse, what if it all doesn't go together?  You may like a pink rose bouquet, but your favorite centerpieces might have tiger lilies.  Your favorite color may be purple, but your favorite bridesmaid dresses might be green.

An Elegant Invitation from Minted
When you come up with a central theme, it can help a great deal.  How do you go picking a theme?  Well imagine your perfect wedding day.  Picture it in your mind.  Do you want elegance, romance, something modern?  Once you have that down you can begin to break down what that means into your ideals.  Lace is romantic, while a plain satin dress is modern.  Neutral palettes are elegant and timeless, while bright color palettes are more modern.

"You may find when you're done choosing your theme, what you end up with for wedding choices are much different than you originally expected." 

Tip 1. Don't feel bad about what you like.  If your thing is roses, go with it!  It's what makes you, you. Trust me you and your guests will "get it" if everything is consistent and goes well together.  You'll also feel less overwhelmed by all the stuff out there to sift through. If you were to go with a theme like this, you could deck out your invites with roses, have an all rose bouquet and find a gown covered in roses!  Don't be ashamed of it, embrace it.

Flower Covered Wedding Gown

Flower covered Wedding Gown

Tip 2. Use your venue as inspiration or your theme as your venue inspiration.   Don't have a theme yet?  Find your perfect venue first and draw from that.  If your favorite place overlooks the ocean, have a nautical theme.  If you fell in love with a barn, have a rustic theme.  If you are in love with a castle, have an romantic elegance theme.   If you don't have a venue yet and have a theme, try to find locations that can handle your theme. How about a simple theme, like elegant and modern?

Tip 3. Be consistent.  It's easy to drift from your plan or your theme.  Pairing bales of hay with crystals is a little strange.

Tip 4. Don't be afraid to ask for help!  While DIY is great, don't let it cheapen your brand. If you're cutting all your own paper products (invitations, menus, etc.) invest in a paper cutter.  I can't tell you how awful it looks to receive invitations from a bride with jagged edges!  This goes for other DIY projects as well.  Clean up glue gun residue, finish off edges, and make sure everything looks clean and neat!  If you've tried your best but can't quite make it right it can be less stress and sometimes less cost to hire a professional to do it for you.


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